An Accessibility Update - Merlin Entertainments Steps Towards Accessibility
As the 2024 season winds down, Merlin Entertainment has been reflecting on a year of significant progress in making its attractions more accessible and enjoyable for all guests. From sensory rooms to upgraded facilities and enhanced services, the company continues to lead the way in creating a more inclusive environment for visitors with diverse needs.
Reflecting on a Year of Accessibility Improvements
This year, Merlin Entertainment has proudly completed 21 accessibility projects across its UK attractions. These initiatives range from the creation of sensory rooms and the installation of upgraded toilet facilities to the introduction of live British Sign Language (BSL) tours and videos. The company has also expanded its offerings with wheelchair-assisted vehicles, additional seating, bespoke colleague training, improved signage, evacuation equipment, and sensory tools, all aimed at enhancing the guest experience.
Merlin’s commitment to accessibility is further demonstrated by its exciting partnerships and innovations:
- Through Sign Live, guests visiting Merlin’s UK attractions now have access to a live interpreter both before and during their visits, ensuring that everyone can fully enjoy the experience.
- A partnership with Infinity Dogs has enhanced the support provided to guests with assistance dogs, further cementing the company’s commitment to accessibility.
- LEGOLAND Windsor achieved autism accreditation this year in partnership with the National Autistic Society, offering tailored experiences for visitors with autism spectrum conditions.
- Continuous collaboration with industry experts has led to the removal of ride restrictions for guests with limb differences, improving overall ride accessibility across attractions.
Magical Festive Experiences for Everyone
As the holiday season approaches, there’s no better time to experience the magic at Merlin Entertainment’s attractions. The festive offerings this year are not only fun but also fully accessible to ensure that all families can join in the holiday cheer:
- Chessington World of Adventures: Guests can enjoy step-free access throughout Winter’s Tail, which includes magical grotto experiences designed to delight everyone, no matter their mobility needs.
- Warwick Castle: The inclusive SEN Light Trail provides a sensory-friendly journey through the castle grounds, while sensory ice-skating sessions offer a winter activity that everyone can enjoy.
- Alton Towers Resort: Families can take part in the Magical Days Out and Santa Sleepover experiences, which provide accessible options for an unforgettable festive adventure.
- LEGOLAND Windsor: With Father Christmas meet-and-greets, holiday-themed rides, and magical Christmas activities for kids, this attraction is perfect for families seeking a festive getaway with accessibility at the forefront.
Looking Forward to More Magic in 2025
As Merlin Entertainment wraps up a year of exceptional progress, the team extends its gratitude to guests and partners who have played a key role in this journey. Their feedback has been invaluable in shaping the future of accessibility across the company’s attractions. Looking ahead, Merlin is eager to continue its work on expanding and improving the guest experience in 2025, with even more exciting updates on the horizon.
From everyone at Merlin Entertainment, they wish you and your loved ones a joyous festive season and a wonderful start to 2025. Stay tuned for more magical, accessible experiences in the New Year!